What Are Guardrail Metrics?
Why Guardrails Matter
Optimizing for clicks can increase clickbait. Optimizing for revenue can push users to expensive items they later return. Optimizing for engagement can increase addictive patterns that hurt long-term retention. Guardrails catch these pathologies before they ship.
Without guardrails, experiments optimize locally (the measured metric) at the expense of global health. A 5% click increase with 3% retention drop nets negative long-term value, but youd never know without measuring retention as a guardrail.
Guardrail Categories
User experience: page load time, error rates, crash rates, rage clicks. Business health: revenue per user, return rates, support contacts. Long-term engagement: 7-day retention, 28-day active rate, unsubscribe rate. Platform trust: spam reports, policy violations.
Guardrail vs Primary Metrics
Primary metrics are what you optimize for - they must improve to ship. Guardrails are what you protect - they must not degrade beyond threshold. An experiment can ship with flat guardrails, but never with degraded guardrails, even if primary metrics are stellar.