A/B Testing & ExperimentationInterleaving for Ranking ModelsHard⏱️ ~3 min

Interleaving Failure Modes and Edge Cases

HIGH OVERLAP PROBLEM

When both models produce nearly identical rankings, most slots become neutral (no team credit). If the top 10 items match for 80% of queries, you only get competitive signal from 20% of slots. This dramatically reduces effective sample size. Monitor competitive coverage: the fraction of slots that are non neutral. If coverage drops below 30%, you need 3-5x more samples or longer experiment duration.

POSITION BIAS RESIDUALS

Users click higher positions more often regardless of item quality. Position 1 gets 5-10x more clicks than position 5. If one model systematically wins the coin flip more often for top positions, it will appear better even if the models are equal. Monitor first position balance: each team should start first in approximately 50% of rounds, within 2% tolerance.

⚠️ Key Trade-off: Strict position balancing adds complexity but is essential when click propensity drops steeply across ranks.

SLATE LEVEL CONSTRAINTS

Models that optimize diversity (show 3 different content types) or fairness (balance across item categories) break under interleaving. The blended list destroys intended slate level properties. A diversity optimized model might ensure 3 genres in top 10, but after interleaving with an engagement optimized model, you might get 5 items from one genre. The diversity model looks worse because its constraint was violated.

SESSION ATTRIBUTION LEAKAGE

In multi query sessions, the same item may appear under different teams across queries. User sees item X as Team A in search, then as Team B in recommendations. If they click, which team gets credit? First click attribution credits the initial exposure. Competitive pairs attribution only credits items where models disagreed on rank, reducing variance by 30-40%.

💡 Key Takeaways
High overlap (80%+ identical top items) reduces competitive slots, requiring 3-5x more samples when coverage falls below 30%
Position bias residuals occur if coin flips favor one team for top positions; monitor first position balance within 2%
Slate level constraints (diversity, fairness) break because blending destroys intended result set properties
Session attribution leakage when same item appears under different teams; first click or competitive pairs attribution resolves this
📌 Interview Tips
1When discussing failure modes, explain high overlap problem: 80% identical rankings means only 20% competitive signal, requiring much larger samples
2Mention that diversity optimized models look worse in interleaving because the blend breaks their intended slate balance
3Show depth by discussing competitive pairs attribution which credits only items with different ranks, reducing variance 30-40%
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