What is Prompt Engineering and Management?
Why Prompts Matter
LLMs are sensitive to subtle wording changes. Moving a sentence, changing "must" to "should," or reordering examples can shift output quality by 15-30%. A prompt that works in testing might fail in production when users provide unexpected inputs. Without systematic engineering, prompts become fragile black boxes.
A customer service bot with poorly tuned prompts produces responses that sound robotic, dropping satisfaction by 10-15 points. An email drafting tool with inconsistent prompts produces wildly varying tone, making the product unreliable.
Engineering vs Management
Prompt engineering focuses on content: crafting instructions, selecting examples, structuring context. Prompt management focuses on lifecycle: version control, A/B testing, deployment, rollback. Both are essential. Good engineering without management means you cannot reproduce results. Good management without engineering means carefully versioning mediocre prompts.
What Good Looks Like
A mature system includes: version control with author and rationale, test suites before deployment, A/B testing for variants, monitoring showing accuracy/latency/cost, and instant rollback.